Work Samples

Over the past few years McElroy Associates has had excellent success doing media relations for not-for-profit organizations. Since we’re more cost effective than larger firms, we can can help groups that have lofty goals but down-to-earth budgets. Here are some examples:

Sun-Times guest column
While attending graduate school at the University of Chicago, Joe McElroy’s favorite prof was Terry N. Clark, a world-famous sociologist. When Professor Clark wanted to spread the word about his latest book, Scenescapes, he called us. With significant input from Clark and co-author Daniel Silver, McElroy Associates developed an opinion piece that appeared in the Chicago Sun-Times. Mayor Rahm Emanuel was impressed enough by the piece to call both authors for more insights. Here’s the article:

Once a city of neighborhoods, Chicago is now about making the scene. June 10, 2017 

Helping those who help veterans
Many military veterans have special problems precipitated by what they went through for us while in the service. Naperville Responds For Veterans helps in many ways, mostly by providing home repairs for vets with limited financial resources.

The group also sponsors an annual Strength & Honor luncheon.  With an assist from McElroy Associates, the 2017 luncheon led to a nice story on Naperville Community Television. Here it is:

Honoring Naperville’s veterans. NCTV, April 14, 2017.

New environmental group attracts attention
You might not heard of permaculture, but the idea makes sense. Consider it edible landscaping. The group has a terrific demonstration project in Naperville. We helped spread the word in the Daily Herald—pitching the story idea to ace reporter Marie Wilson—and to NCTV-17. Here are the results:

How Naperville edible forest garden provides all it needs to grow. Daily Herald, April 28, 2016

VIDEO: Permaculture forest edible garden. NCTV, May 7, 2016.

We are proud of everything we’ve done. But it could be that our best work is yet to come – when you call us.

More samples —


Summer 2014: Final Roadmap
Our Challenge – Garner publicity for an excellent new online product that needed to gain traction in the Chicago area before launching nationwide.
First hits – Because we have strong media connections, we were able to arrange an interview for the Daily Herald with one of the company’s early clients, resulting in the article above, which ran in print and online.

 

Emerald Ash Borer
Our Challenge – Explain a complex issue in a way that average homeowners could understand – and create a sense of urgency for this tidal wave of tree deaths. The results – Numerous newspaper articles and increased awareness of the need to treat trees rather than cut them down.

The Bug That’s Eating America press kit

The Bug That’s Eating America: What the Experts Say

The Bug That’s Eating America: Q&A

EAB FAQ sheet

Dunham Counseling Center
Our Challenge – Raise visibility for a respected counseling center when it opens an office in a new city. Most people don’t want to think that their children might need emotional assistance, but sometimes they wait too long to get the help their family needs. Results – A media plan that included high profile articles in local newspapers and several seminars on issues facing local teens.
Parenting in a Tough Economy

M/I Homes
Our Challenge: Position nationally recognized M/I Homes as a leading home builder in the Chicago area, which is still suffering from the Great Recession and was more familiar with local names. Results – Steady press coverage in local newspaper homes sections.
M/I Neighborhood Offers More Than Sticks and Bricks
Kristina Taheri Events
The Challenge – Introduce a highly regarded event planning firm to the Chicago area. After developing a strong client base in San Francisco, the company brought its high end services to the metro area and was starting from scratch. The result – A nice placement in a holiday publication that stresses Taheri’s expertise and includes contact information.
Planning a Great Holiday Party

Other publications
McElroy Associates president Joseph McElroy is a professional city planner as well as a public policy and marketing expert. He occasionally writes for professional journals such as Planning Magazine, the journal of the American Planning Association. This article examines how the best of plans can sometimes go wrong.
When Bad Things Happen to Good Plans

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